For information on breastfeeding including getting started, finding support, understanding the New Jersey
breastfeeding law, pumping/returning to work, or COVID-19 and breastfeeding visit our Breastfeeding page.
From pregnancy to postpartum, WIC moms will have access to education and support from qualified breastfeeding staff. All breastfeeding staff have either successfully nursed their newborn for one year or are International Board-Certified Lactation Consultants (IBCLC’s). WIC breastfeeding focuses on education, promotion, support, and beyond:

  • Education: Are you pregnant? Are you thinking about breastfeeding? Talk to a breastfeeding expert who can help answer your questions and guide you to the correct information to get your breastfeeding journey off to the best start.
  • Promotion: WIC has breastfeeding peer counselors and lactation consultants available by phone or in person. Peer counselors are familiar with resources available to you.
  • Support: Breastfeeding peer counselors are trained in providing breastfeeding support, but most importantly, they are moms who have breastfeed their babies. At your next WIC appointment, ask if you can talk to a breastfeeding peer counselor.
  • Beyond: Going back to work? Not sure how to get a pump? Don’t worry, WIC has you covered. WIC understands that being a working mom isn’t easy. Let us take some of the stress off of you, so you can focus on your baby.